Since 1966, Royalty Carpet Mills, the parent of high-end Camelot residential line, has grown into one of the largest carpet manufacturers in the United States. It has maintained a legacy of creating and producing the highest quality carpet products. Headquartered in Irvine, California, Royalty recently announced that Andrea Greenleaf has taken the helm as President/CEO.
In honor of her father and company founder Mike Derderian, Andrea is staying true to his vision of keeping Royalty competitive as a high quality brand with superior value products, on-time delivery, and outstanding customer service. She has charted a new course to include:
- Updated brand ID with modernized visual identities for Royalty and Camelot
- An impactful tagline - “A California Manufacturer”
- Several new product launches for Camelot such as Cassini/Caprice and Astratto/Aventura that continue its highly styled and sophisticated point of view.
Andrea has made a point to emphasize Royalty and Camelot’s brand commitments to staying on trend. She says, “As one of the largest, privately owned carpet manufacturers in the country, Royalty’s heritage has always been one of outstanding customer service, on-time delivery and top notch products at an excellent value. We are proud to say we’re ‘A California Manufacturer’ that focuses on staying on trend for our customers with durable and stylish designs.”
Royalty is the only privately owned West Coast carpet manufacturer vertically integrated throughout the manufacturing process, and is now the first woman owned carpet manufacturer. Andrea’s fashion, style and color expertise has influenced the company’s success and her leadership is expected to continue the trend.